Last updated: 15 October 2026
PackAspire is an independent English-language site that explains packaging for people who make, buy, test and study it. This page explains who runs it, how its articles are made, and the standards it holds itself to.
Mission
To give packaging professionals, buyers and students clear, sourced, honest explanations, with honest limits and no hype.
Ownership and funding
PackAspire is owned and run by OBY and is based in the Netherlands. It is funded by advertising. No company, organisation or person pays for coverage or has any say over what we publish.
Who is behind it
The editor is OBY. The editor sets the rules the writing system follows, reviews articles, and corrects mistakes. Contact: hello@packaspire.com.
How articles are made
Articles on PackAspire are written with AI assistance and reviewed by a human editor. Here is the process.
- Every day, the system picks the next topic from a fixed rotation of FMCG packs, materials, pharma packaging, engineering, and smart packaging and automation. About once a week it writes a glossary article, about every two weeks a trade show preview, and about once a month a “pack anatomy” article.
- It researches the topic on the web, giving priority to trade publications, standards bodies, suppliers’ technical pages and other primary sources, then writes the article using Claude, an AI model made by Anthropic.
- Automatic checks run before posting. An article that is too short, unfinished, makes claims about testing it did not do, or (for pharma) says a material or pack is compliant, safe, suitable or approved, is not posted.
- The article is posted to the site.
- A human editor reviews articles, usually soon after they are posted, corrects mistakes, and adds a dated note to any article that changes.
Read with care
AI writing gets facts wrong with total confidence, and human review can’t catch every error. A mistake can stay up until the editor spots it or you tell us. For any decision that matters, check the cited sources and your supplier’s data.
Sources and attribution
Every article ends with a list of sources, linked, with primary sources first. Where we give a number, it comes from a cited source and is labelled typical when it is a typical value.
Desk research, not lab work
We don’t test packs or materials in a laboratory. “Pack anatomy” articles are desk research from published sources and are not physical teardowns. We say so on each one.
Numbers and prices
We don’t quote prices. Barrier, strength and other values are typical figures and are labelled as such. The calculators are indicative.
Pharma packaging
Pharma articles are education only. They never claim that a material, pack or supplier meets a standard or suits a medicine.
Regulation
We don’t explain packaging regulation here. Articles link to ppwreu.org for that.
Images
Images credited to a publisher or company are press images, shown with a credit and a link to the source. Images credited to Wikimedia Commons are licensed photographs. Images marked “AI-generated image” are created with Google Gemini and show generic scenes, not real products. Images credited to Pixabay are stock photos. We don’t use an AI picture to pass off as a photo of a real product.
Corrections
If you find an error, tell us through the contact page. Corrections are made the same day, with a dated note at the bottom of the article explaining what changed. We don’t quietly edit and pretend it never happened.
What we don’t do
- No advice on your own pack, specification or compliance.
- No sponsored articles dressed up as editorial.
- No paid links and no guest posts.
- No criticism of named companies beyond what a cited source reports.
- No prices.